Promote a Podcast on Social Media in 10 Steps

Hey there, podcast creators! You’ve finished your podcast recording and it sounds great – especially if you recorded in one of those high-class London podcast studios. So now let’s make people listen! This is a fantastic way to get more listeners for your podcast through social media. How can social media promote your podcast? Here are some simple ways to effectively promote your podcast online:

Social Media Platforms to Use:

• Facebook: Share episodes and behind-the-scenes content.
• Twitter: Use hashtags and tweet updates.
• Instagram: Post visually appealing content and use IGTV.
• LinkedIn: Share professional insights and episodes.
• YouTube: Upload video versions and clips.
• TikTok: Create short, engaging clips.
• Pinterest: Share pins related to your podcast topics.

What to Look Out For:

• Avoid Offensive Content: Ensure posts are respectful and inclusive.
• Respect Intellectual Property: Don’t use trademarked content without authorization.
• Be Authentic: Genuine interactions build trust.
• Engage Responsibly: Respond thoughtfully to comments and messages.
• Stay Consistent: Maintain a regular posting schedule.

Using these platforms effectively and mindfully will help grow your podcast audience and create a positive online presence.

Step 1: Create Attention-Grabbing Visuals

Imagine this promotion as fireworks on social media sky in the form of great visuals. Catching sights is significant when drawing possible audience attention. Learn how to use social media for business to create professional-looking visuals even if you’re not a design pro. Consider taking courses on platforms like Udemy, Coursera, or LinkedIn Learning, which offer classes on graphic design and video editing. Applications such as Canva, Adobe Spark, and InShot can also provide user-friendly tools and tutorials to help you enhance your visual content. No matter how good or bad you are at design, use any user-friendly tool like Canva or Adobe Spark to create wonderful graphics and videos; incorporate such elements as the logo of your podcast, teasers from interesting episodes, or fascinating moments from interviews with guests in your podcast studio.

FACT: Posts with images on social media receive 94% more views than those without.

PRO TIP: Remember that each visual should be optimized for every social media platform – square image is preferred on Instagram, while Twitter would rather have landscape-oriented ones.

Step 2. Teasers and Clips Sharing

Imagine these as the movie trailers for your podcast, except they are short, catchy and leave the audience craving for more. Periodically, share excerpts or teaser videos from your episodes. Highlight exciting moments, interesting quotes or give glimpses of upcoming guests. Podcast promotion is all about creating buzz and getting people excited about your show. These clips are like appetizers that stir up curiosity among your listeners thereby motivating them to probe further into the full episode. 

FACT: Social media videos generate 1200% more shares than text and images combined, leading to brand awareness.

PRO TIP: Always include a clear call-to-action asking viewers to subscribe or follow your podcast for more updates, behind-the-scenes content, and full episodes.

Step 3: Interact with Your Audience

It is worth mentioning that social media is not just a platform for broadcasting but an active center where conversations happen. Promoting a podcast on social media is a two-way street. Don’t just talk to your audience, talk with them! Actively engage with your audience by promptly responding to comments, messages and reviews. Start discussions by asking thought-provoking questions related to topics covered in the podcast series. Encourage engagement through polls, surveys or interactive posts that seek listeners’ opinions and feedback. Everybody loves a chance to win something cool! Run contests and giveaways for your listeners as a way of appreciating their support and interaction. Some amazing prizes that you could offer include branded merchandise, special bonus episode access or personal shout-outs on your social media profiles.

PRO TIP: This will allow participants to enter by sharing your podcast among their friends/followers thus harnessing the power of word-of-mouth advertising. Look for opportunities to partner with cool podcast studios in London or a podcast production companies to provide even more enticing prizes.

PRO TIP: Use platforms like Instagram Stories or Facebook Live to host Q&A sessions or behind-the-scenes looks of your London podcast studio while recording. Make sure the podcast rooms that you use looks inviting!

Step 4: Work Together with Influencers and Other Podcasters

It is better to have two podcasts than one, right? Podcast promotion strategy often involves collaboration. Partnering with other podcasters or influencers in your niche is a great way to tap into a new audience. Locate influencers whose audience matches that of your target market and suggest such partnerships as host appearances together, joint episodes or cross-promotions.

FACT: According to a survey, 65% of podcasters experienced an increase in the number of listeners after working with other podcasters.

Step 5: Utilize Hashtags and Engage Podcasting Communities

Learn how to use social media effectively to find your audience. Hashtags are like magic spells for being noticed on social media. You can use them to increase the visibility of your podcast. Begin by searching for hashtags that match the subject matter of your programme and placing them strategically within your posts. This way, individuals who are into what you are doing will have a simple time finding you.

FACT: Posts with at least one hashtag receive about 12.6% higher engagement compared to those without.

PRO TIP: To find popular or effective hashtags for their podcasts, they can visit sites like Hashtagify or RiteTag that sell this information.

Step 6: Use Podcast Directories and Platforms to Your Advantage

Imagine podcast directories as busy markets where fans flit around looking for their next favourite show. Thinking of starting your own podcast? Make sure you have your podcast prominently listed on the big platforms like Spotify, Apple podcasts, Google podcasts, Stitcher and Podchaser. Craft catchy titles that make someone’s head turn, elaborate episode descriptions that tell people what your show is about, and relevant keywords that better represent the content. If you’re not aware about this, you can take the help of your podcast recording studio.

FACT: Over 70% of all new podcasts are found through directories.

PRO TIP: Keep refreshing your episodes’ appearances to keep clients engaged and bring in new subscribers.

Step 7: Create Shareable Content

Social media promotion is all about creating content that people want to share. Create content that your audience will want to share with their friends! Create visually appealing infographics that highlight important points in an episode’s discussion, quote graphics that reflect memorable moments, or summarize the episodes.

FACT: Visual contents are shared 40 times more on social media compared to other types of content.

Step 8: Make Use of Email Marketing

Email marketing is another great way to connect with your audience and promote your podcast. You can use the powerful email inbox to collect a list of subscribers who want to receive your podcast updates. Some incentives such as secret content, behind-the-scenes access or early episodes can be used to get subscriptions. Send newsletters periodically with information about new episodes, guest stars and events in the pipeline.

PRO TIP: Include links to your social media pages so that users can share them easily with their friends through various platforms.

Step 9: Budgeting for Paid Ads and Promotions

When planning your podcast promotions, consider setting aside a budget for various marketing activities. 

This can include:

• Paid Ads: Invest in ads on social media platforms or podcast directories to increase your podcast’s visibility.
• Giveaways: Allocate funds for purchasing or creating giveaway items that will attract and engage your audience.
• Influencers: Pay influencers to promote your podcast or invite them as guests to tap into their follower base and expand your reach.

Effective budgeting for these activities will ensure a more strategic and impactful approach to growing your podcast audience.

Step 10: Analyze and Adjust Your Strategy

Stay on top of how well your podcast is doing by checking social media stats and podcast numbers often. Look at things like how many people are interacting, how many new followers you’re getting, how many times episodes are downloaded, and what listeners are saying about your show.

FACT: 73% of podcasters use analytics tools such as Spotify for Podcasters, Apple Podcasts Connect, Google Podcasts Manager, and Podtrac to measure audience engagement and improve their content.

Final Thoughts

By embracing these detailed steps with enthusiasm and creativity, you’ll not only elevate your podcast’s visibility but also cultivate a dedicated community of listeners who eagerly anticipate each new episode. Stay proactive, adaptive, and always open to experimenting with new ideas to maximize your podcast’s potential and establish a lasting presence in the competitive world of podcasting. We, at London Media Lounge, are not just a podcast studio in London but we also provide with social media services that can take your podcast to the next level.